My name is Daniela. I’m an environmental and communication designer based in Vancouver, BC. In my practice I work with a wide spectrum of professionals to bring ideas to life, with the collective goal to transform ones experience to ones enlightenment. In my view, collaboration holds the key to innovation and meaningful solutions .
My creative path started as a young child who aspired to be a fine art artist. My artistry evolved into black and white photography, copy writing, and eventually a passion for graphic design in the built environment. At all times, my drive has been to create with purpose.
Since I obtained my design degree in 2009, I have had the privilege to collaborate on a variety of exciting projects with some most inspiring and professional individuals. Here exhibited are some of my experiences.
Daniela Pilossof BDes
Environmental Graphic Design
SEGD Vancouver Chapter Chair
From July 1 to September 12, 2010, the Klahowya Village in Stanley Park in Vancouver was an authentic Aboriginal tourism experience, developed, designed and built by the collaborative team of ORCA Creative, Aboriginal Tourism BC and the Vancouver Park Board.
Interpretive + Experience Design
As the Communication Designer at ORCA I took to role of art directing, designing and overseeing the install and dismantle of all graphic content. With the assistance of designer Denise Cymbalist, an unforgettable vibrant story telling platform was created.
2010 OLYMPIC ABORIGINAL PAVILION
During the 2010 Winter Olympics, the Four Host First Nations came together to welcome the world games. The Aboriginal Pavilion, located at the heart of Vancouver city, represented this intention and celebrated the aboriginal culture. As a lead graphic designer at ORCA Creative I worked closely with FHFN, VANOC and the City of Vancouver to build a brand identity for the pavilion. The brand developed was to bridge the already established VANOC and FHFN look and feel, into a unison and complimentary visual language.
Environmental Graphic Design
The brand developed was applied as window graphics, media material, printed brochures, banners, a memorial wall, hero wall, way-finding, signage and much more. The 2010 Aboriginal Pavilion brand inspired celebration, livelihood, cultural identity, witch more than 100,000 visitors witnessed and remembered.
MODERN | Western Living Redefined
Modern is a real-estate development in the Vancouver west end. Located at such a hybrid and vibrant neighbourhood, a showroom with an edgy look and feel was essential. As part of my work with Industrial Brand, I lead the design, fabrication and install of the Modern Presentation Centre.
The project scope covered all steps taken in the rise of a new real-estate development: Development naming, identity design, Showroom concept development, client presentations, showroom design, production design, install management
VANDUSEN BOTANICAL GARDEN
The wayfinding signage for the VanDusen Botanical Garden Visitor centre was a challenging and exciting project. It required creating a system that can be viewed from the centre of the rotunda.
Wayfinding Signage Design
Inspired by the organic nature of the architecture, it only made sense to create a design which will wrap around the building.
VANDUSEN BOTANICAL GARDEN
Orca Creative Canada had the great privilege to rebrand and create a new identity for VanDusen Botanical Gardens. As a Lead Communication and Graphic Designer, I worked closely with the VBGA and Bloedel Conservatory, to develop a fresh look complimentary to the new Visitor Centre built for the gardens.
The logo developed is constructed around the fundamental principal of the Golden Ratio, and reflects on the constant growth, change and evolution of plant life.
Interpretation + Experience Design
As part of a small consulting team, I worked to develop signage and interpretation to enhance the visitor experience at VanDusen Botanical Gardens. The design developed intends to be minimally disruptive or cluttering to the environment and newly implemented architecture. Using existing infrastructure with sensitivity to sight lines, the wayfinding and interpretation elements are of modest size, and vibrant colour. Their hierarchy and placement was decided following a careful study of visitor flow and communication needs.
As education is a driving force in the mandate of VanDusen, directional signage elements are set to also offer an element of interpretation. Independent interpretive panels were placed at close proximity to the environment and features highlighted, creating a coherent and relatable experience.
Design, Art Direction, Production Design + Management: Daniela Pilossof
Creative Direction , Project Management: Karyn Holyk
Content Development: David Youngson
AVIA EMPLOYMENT SOLUTIONS
Avia Employment Solutions was in need of new brand to go along their launch in early 2012. Designed while employed at Industrial Brand, I worked with the client and design team to name and develop the identity and brand. The identity was then used by Industrial Brands’ web designer and developer in the website creation. A successful branding project many stand proud of.
The identity logo is inspired by the movement of wings, hitting the air to rise higher. The colours selected for the brand are diverse and inclusive of all cultures and ethnicities. The word mark for Avia is a customized font, and strives to inspire motion.
LANGLEY MEDICINE CENTRE
As part of the brand refreshment initiative for Medicine Centre pharmacies throughout the lower mainland, Langley MC received a full external make-over. In addition to the standard pharmacy brand refreshment, the pharmacy owner proposed to extend the project and brand their pharmacy vehicle as well.
Window and Car Graphic Design
A true pleasant challenge faced me, as it meant to take the initially formulated visual language for 2D windows, and apply it to a 360 surface on wheels. By closely collaborating with car-wrap specialists, vendors, printers and the client – the result is one all are proud and pleased with. [Summer of 2012]